Catherine Paschkewitz (TOR)


Catherine Paschkewitz is director of consumer marketing for, a wholly owned subsidiary of Hewlett-Packard Company and HPs award-winning direct-to-consumer electronic commerce store. sells a complete selection of HP consumer products including personal computers, printers, scanners, supplies and accessories, as well as a host of refurbished HP products.

Paschkewitz oversees customer acquisition and retention initiatives, including online marketing, direct marketing, credit card marketing, advertising, and customer analytics. Her focus is on building customer relations through integrated efforts and on driving ROI through ongoing testing and measurement. Previously, she was Director of Strategy and Market Research for where she spearheaded the development of the value proposition, leading to an improved ability to target and market to key customer segments.

Paschkewitz holds a M.B.A. from the Johnson Graduate School of Management at Cornell University and a B.S. from the Massachusetts Institute of Technology. Prior to joining, she was a management consultant focusing on business and marketing strategy issues.

23. May 2007 by readingodysseyauthor
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