Eric Nadler (SW)


Eric Nadler has met a variety of challenges in his 15 years with the Danskin, serving in a variety of capacities — first as an Account Exec, next as Director of Sales, and later as National Director of Sales Administration and New Business. In his current position, VP of Sales Operations and E-Commerce, for the past 5 years, in addition to maintaining the functions of his former position, Eric is also responsible for building the dance and activewear company’s E-commerce business from the ground up. He launched Danskin’s successful web site redesign in November 2004 and another in January 2007.

Eric’s many accomplishments include developing the methodology to more closely integrate Danskin’s online store with its antiquated legacy computer systems, thus saving tens of thousands of dollars per year, actively contributing to’s profitability.

Eric has been written up in Computerworld magazine for successfully utilizing online tools to greatly enhance Danskin’s customer experience, thereby increasing conversion rate.

Before joining Danskin Eric spent 8 years at Macy’s. Throughout his eight years Eric served in various capacities including Buyer, Associate Merchandise Manager and Sales Manager.

01. November 2007 by Arrian
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