Sheila Marcelo (SW)

Media_httpshowsupport_ibire is an online marketplace connecting people seeking care services with a national and local network of trusted providers. The company provides a simple and safe way for families and individuals to manage their care needs. offers a full breadth of subscription-based services – child care, pet care, senior care, tutoring, and soon other services – to address the lifecycle of specific care needs while providing free background checks and a suite of tools and resources for selecting the best care possible. The company was founded in 2006 and is funded by Matrix Partners, with a mission to help people achieve a more balanced life through smart care connections.

Formerly Sheila Marcelo was Vice President and General Manager at TheLadders, responsible for the overall user experience, creative and product management teams. publishes the largest collection of online job listings and information for professionals seeking employment with incomes from $100K to $500K. The companys tools, content and community help empower individuals to find the jobs most important to them and to direct their resumes to prospective employers. TheLadders.coms network of web-based products includes,,, and

Prior to joining TheLadders, Sheila was Vice President of Marketing and Product Management at Upromise, where she was part of the founding team and became responsible for overall user experience,member marketing, product management, creative and website production teams. She has also co-taught classes at Harvard Business School and worked at Monitor Consulting earlier in her career.

Sheila graduated with a BA in Economics and International Relations magna cum laudefrom Mount Holyoke College. She also holds a joint JD/MBA from Harvard Business School and Harvard Law School.Sheila graduated with honors and was the recipient of the Deans Award for her overall leadership and contributions to Harvard Business School.

Sheila lives in Weston, Massachusetts with her family. Sheilas interests outside business and technology include physical training, music, and movies.

01. November 2007 by Arrian
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